What projects have we completed?
Everyday Shopping Carrefour
(Progressive Web Application)
Together with Carrefour we redesigned the Everyday Shopping website; we implemented numerous innovative solutions, for example price display, offer ŠKODA service optimizationpersonalization and path to purchase. We adapted the store to the new implementation technology, called PWA.Our challenge was to introduce new functions, essential for business purposes, and translate them into a positive experience for users who visit the e-store. Improving users’ experience at the interface level and the entire purchase process level was another key task.
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23 websites of Polish National Parks
The Tatra National Park needed a new website that would meet the expectations of both tourists and individuals interested in nature conservation. Based on the developed solution, 23 websites for other National Parks were also created.
The project began with qualitative research and an analysis of the needs of various user groups. This led to a new information architecture, which we tested using the tree testing method. Together with the Tatra National Park team and representatives of the ministry, we developed a solution that organizes content, improves access to key information, and responds to the real needs of visitors.
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The Night of Museums
The Night of Museums is one of the most recognizable cultural events in Poland – held once a year and attracting hundreds of thousands of visitors. Commissioned by the City of Warsaw, we had the pleasure of designing a new version of the website dedicated to this unique initiative. The goal was to create a modern, functional, and flexible platform that would help users plan their nighttime visits to museums and cultural institutions across the capital.
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Interactive report of Polskie Sieci Elektroenergetyczne
In this project, we used high-quality video materials combined with 3D objects. Compared to last year's edition, the website contains more practical tools that improve navigation, and makes it easier to search for information and receive it. For the first time, the website was adapted to the needs of the visually impaired – not only did we implement the option of enlarging the text, but we also introduced a possibility to switch to the high contrast mode. There is also a speech synthesizer that converts text into speech.
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Presentation of the Felix brand product
In cooperation with the brand, we redesigned the website which harmonizes with their new packaging. We combined various internet hubs into one coherent portal. We focused on more transparent layout and RWD. We added a section with brand-related news and actions. We refreshed and breathed life into a “nutpedia” – a section dedicated to expanding knowledge about nuts. The website also features a new section which offers recipes based on the brand's products.
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ŠKODA service optimization
We have been working with SKODA Polska for 12 years. Based on data analysis collected through Google Analytics and video session regarding users’ behavior, we created prototypes for new content architecture. We used eyetracker to test new versions of the website screens.
Our next step, after we launched the new version of the website, was its constant optimization based on the A/B tests, Google Analitycs quantitative data and HotJar qualitative data. Video materials from users’ sessions on the website helped us understand which areas were problematic for our users and still required optimization.
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These are still not all the projects we have done! On our blog, we constantly add case studies of projects that we have completed.
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